Social Media PPC


SOCIAL MEDIA PPC (FACEBOOK, TWITTER AND MUCH MORE..)

social media PPC

Source: theconversionprism.com

Facebook, Twitter, Youtube, Linkedin, Google+, Pinterest, Tumblr, Instagram and a lot more.

Strarting in the early 90’s social media began to gain ground in the WorldWideWeb. But it’s since the beginnig of 2000s that social media has started to spread faster and faster.
Now in 2015, everyone and every business company have their own page/own profile on one or more social media platforms.

So why Social Media PPC? The answer? That’s what the numbers say..

FACEBOOK: more than 1.3 billion people use Facebook and 64% of Facebook users visit it every day.
TWITTER: over 240 million active users and 500 million Tweets a day.
YOUTUBE: more than 1 billion users and hundreds of millions of hours every day on YouTube for a total of billions of views/day
LINKEDIN: 64 million members with a rate of more than two new members per second.

And a lot more could be written..
Creating PPC campaigns on Social Media is not as difficult as it can be on other Advertising platform. Anyway..

HOW TO MAXIMIZE THE ROI OF SOCIAL MEDIA CAMPAIGNS?

TO EVALUATE AND TO CHOOSE THE RIGHT SOCIAL MEDIA

Social media seem almost all the same, but in reality they are really different.. That’s for several reasons:
the goal of the Social Media,
the Social Media’s members (demographics, interests, education, geo location.. ),
the content (general content, pictures based, articles/posts based or video based content).
the advertising structure (goal based campaigns, generic structure, bid solutions),

To choose the right social media to promote your business is the first step to max your PPC ROI.

TO CHOOSE THE RIGHT AUDIENCE

Once the social media has been selected you have to choose the people to which the ads will be displayed. To choose the right target is the key point of social media. Therefore, a market analysis, client’s analysis, and competitors analysis have really to be done.

BASIC KNOWLEDGE BUT A LOT OF EXPERIENCE

To set up a social media campaign is not so difficult. The difference between the success and the failure of a campaign is how it’s revised and implemented. From a campaign, you can collect a lot of data. You need experience to read that data and to understand what it’s good for and what it’s not.

TIME

Time to learn, time to set, time to manage the campaigns and time to revise them. Time to become a PPC specialist.
So if you want to maximize the ROI, that’s why the ROSSIAdvertsing’s team should come in.

WHAT DOES THE SOCIAL MEDIA MANAGEMENT INCLUDE?

ppc social media

MARKET ANALYSIS

  • Costumer analysis
  • Competitor’s analysis

CAMPAIGNS STRUCTURING

  • Goals, targets, bids set up
  • Professionally created banners/display ads

CAMPAIGNS MONITORING

  • Daily/weakly changes of keywords/bids
  • Monthly report

HOW IT WORKS

BEFORE ANY AGREEMENT

Contact us and explain us your business, your goals and which your daily budget is, if your are promoting your business using other online channels.
(If you have already run a Social media campaign, we’ll ask you for access to your account. In such a way we can have a look to you campaigns and we can tell you what we can do to maximize your ROI of your Social media campaigns) .

AFTER THE AGREEMENT

We’ll start to work on your account (analysis and campaigns structuring).
You’ll receive a report every month.

CONTACT US

Are you ready to start with Social Media PPC? Get in touch today.
Have you doubts on Social Media PPC as the way to promote your business? Contact us for a free PCC PLAN.
Would you like to discover the other ROSSIAdvertsing’ services? Discover now:   Adwords PPCBing&Yahoo PPCE-commerce PPC, Youtube PPC, Local PPC, Mobile PPC, All inclusive PPC service, International PPC, PPC optimization.