Adwords PPC


ADWORDS PPC: THE STARTING POINT

google adwords PPC
Why Google Adwords, or better, why Adwords PPC?
Google Adwords is one of the Primary Channels to do Online Advertising.
Why? The answer is quite simple:
3.5 billion people per day use the Google Search Engine (internetlivestats.com -2015)
65% of market share worldwide (netmarketshare.com – 2015).
And Google Adwords is the way to reach those people.
The point is that Adwords can be quite complicated.
Search, display, video and shopping ads..
A lot of customizable targets: geo targets, language targets, demographics, interests, devices, placement targets….
CPC, CPA, CPM bids…..
Keywords selection, keyword competition, keyword match and quality score….
Remarketing, dynamic remarketing….
Ads rotation, ads content, ad extensions….And that’s only the beginning of all the stuff you can set with Google Adwords.
It can really be tricky to manage an Adwords campaign if you’re not an expert.
Tricky in the way you risk wasting your budget.
Tricky in the way you spend your time with few results.
Tricky if what you’re searching to maximize the ROI of your Online Ads.

HOW TO MAXIMIZE THE ROI OF YOUR ADWORDS CAMPAIGNS?

KNOWLEDGE AND EXPERIENCE

You need to know a lot of stuff and you need experience in order to manage campaigns in a profitable way. For sure, it’s quite simple to create a normal campaign. You set the campaigns, the ad groups and the keywords.
But, do you really know your audience and who your competitors are?
Are you sure about the keywords you selected?
Are you sure you’re using all the wonderful settings Google Adwords allows you to use? If the answer is no, then you might be you need the advice of a PPC specialist.

TIME

You need time to understand how Google Adwords works and the way to make Adwords campaigns to work better.
Do you have the time to do a market analysis?
Do you know that every campaign requires a daily review, a weakly review and a monthly review?
Do you have all the time you need? If the answer is no, then you might need the advice of a PPC specialist.
So, that’s where the ROSSIAdvertsing’s team come in.

WHAT DOES THE ADWORDS PPC MANAGEMENT INCLUDE?

MARKET ANALYSIS

  • Customer analysis
  • Competitors analysis

CAMPAIGNS STRUCTURING

  • Keywords selection
  • Conversions set up
  • Search campaigns
  • Display campaigns + professional banners creations
  • Remarketing campaigns

CAMPAIGNS MONITORING

  • Daily/weakly changes of keywords/bids
  • Monthly report

HOW IT WORKS

BEFORE ANY AGREEMENT

Contact us and explain us, your business, your goals and what your daily budget is.
(If you have already run an Adwords campaign, we will ask you to send us “Read only access” of your Adwords and Analytics accounts in such a way, that we can take a look at your campaigns and we can tell you what we can do to maximize the ROI of your Adwords campaigns).

AFTER ANY AGREEMENT

We’ll lead you through the process to give us access to your Adwords and Analytics accounts (if you do not have any account we will create it at your place).
We’ll start to work on your account (analysis and campaigns structuring).
Every month, you will receive a report.

 

CONTACT US

Are you ready to start with your Google Adwords campaigns? Get in touch today.
Have you any doubts on Google Adwords as a way to advertise your business? Do you need advice? Contact us for a FREE PPC PLAN.
Would you like to discover the other ROSSIAdvertsing’ services? Have a look here: Bing&Yahoo PPC, Social Media PPC, E-commerce PPC, Youtube PPC, Local PPC, Mobile PPC, All inclusive PPC service, International PPC or our PPC optimization service.